The Financial Management for a Small Business module provides an overview of business financial management and is designed to help participants to understand how financial management can benefit their business.
FACILITATOR: David Hincapie
David Hincapie is a Lender Relations Specialist at the U.S. Small Business Administration’s San Francisco District Office. He has been with the SBA for seven years, supporting lenders and small businesses across the region.
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
All clients must register for classes via your client portal account. Here is how you can do it.
Already a Renaissance Client?
Log in to your client portal and access the calendar at the top of your screen
*All clients must complete an interest form and attend orientation before signing up for classes.*
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779.
Join the Better Business Bureau (BBB) for an insightful webinar on the fundamentals of digital marketing and how businesses can leverage online tools to grow their brand and build consumer trust. This session will cover key topics, including social media strategies, search engine optimization (SEO), email marketing best practices, and the role of AI in modern marketing.
Whether you’re looking to increase your online visibility, engage with customers more effectively, or enhance your marketing efforts with AI-driven tools, this webinar will provide practical insights to help you navigate the digital landscape while maintaining integrity and credibility—hallmarks of a BBB Accredited Business.
Don’t miss this opportunity to strengthen your online presence and stay ahead in the digital marketplace!
Facilitador: Alma Galvan
Alma Galvan is a Marketing and Communications Specialist at the Better Business Bureau (BBB) Serving the San Francisco Bay Area and Northern Coastal California and the National Spanish Spokesperson for the BBB. For the last 18 years, she has dedicated herself to amplifying the BBB’s mission of fostering trust and integrity in the marketplace. With over 15 years of marketing experience, Alma excels in developing and executing impactful campaigns and programs that impact the small business community. A strong advocate for small businesses, Alma has been actively involved in community projects such as The Inclusivity Project and The Programa Hispano SBDC. Alma’s expertise extends to the media, where she frequently contributes to local and national TV and radio segments, furthering the BBB’s message of consumer empowerment and ethical business practices. Since the start of her career with BBB in 2005, she has been committed to empowering consumers and businesses alike. Connect with Alma to learn more about her work in promoting ethical business practices at the BBB.
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779
A house needs a solid foundation. So does your business. This 6-week online course will walk you through the marketing landscape, creating a marketing strategy, overcoming the social media mental block, and keeping your content in order.
Session description:
Course Overview + Digital Marketing 101 – Here, we’ll go through the expectations of the course and lay a foundation of what digital marketing entails and how it impacts your business.
Understanding your business + Customers – We’ll talk competitive landscape, unique selling points, and everything target market in this class. Because knowing your audience is KEY in marketing.
Creating a Product Flow – Every business has an introductory product. In this class, we’ll go through how people move through your business, what your introductory product is, and how to use that flow to set up a messaging hierarchy.
Content Strategy + Calendar – You know your business. You know your customers. You know your product. Now it’s time to tell people about it. We’ll go through HOW to do that and start to set up an actionable calendar in this class.
Executing Content – It seems daunting, but with some key tools, it really isn’t. We’ll go through Canva and scheduling platforms in this class to put into motion the content we scheduled out in the previous class.
Email marketing – This is one of the most overlooked channels in marketing and the cheapest. Let’s tackle it together
This class is open to all entrepreneurs.
Facilitator: Christina Hunt.
Christina Hunt is a trained marketing professional. She’s worked on creating product (Under Armour, USA), on managing a brand (Kit and Ace, UK), on overall marketing and sales strategy (BOOM Cycle, UK), on the media and communications strategy and execution (Carat GmbH, Germany), on Facebook and Instagram advertising strategy and execution (Facebook, USA), and many things in between. Now she takes her lessons and learnings to work with small-to-medium-sized businesses across the globe. Christina says, “Helping others like this is my greatest joy, it’s my way of making an impact. Something I felt I never did while working in the corporate world”.
All clients must register for classes via your client portal account. Here’s how you can do it. Already a Renaissance Client?
Log in to your client portal and access the calendar at the top of your screen
*All clients must complete an interest form and attend orientation before signing up for classes.*
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: wbc@, (415) 894-9779
This isn’t just a class—it’s a journey in small business training designed to help you build confidence and move your business forward. Through weekly lessons, hands-on assignments, and expert guidance, you’ll gain the skills and clarity to take actionable next steps. Whether you’re just starting out, need guidance, or want to create a solid business plan, Business Prep equips you with the tools and support to turn your entrepreneurial vision into reality.
Who is this course for?
Entrepreneurs ready to turn ideas into action
Business owners seeking a clear and structured plan
Start Smart graduates ready for the next step
In this 10-week series you will:
Week 1. Create your mission and business plan outline Week 2. Explore operations and management essentials Weeks 3-4. Master marketing basics and customer engagement Week 5. Strengthen operations for efficiency and growth Week 6. Build leadership skills for hiring and management. Week 7. Manage finances and understand financial statements Week 8. Learn to plan ahead with financial forecasting Week 9. Address risks, insurance, and growth strategies Week 10. Finalize your plan and prepare for the next steps
What you’ll learn
Writing a clear and compelling mission statement
Assessing your skills, passions, and resources
Creating a strategy that aligns with your goals
How to test the feasibility of your idea
Facilitator: Tara Cruz
Tara Cruz is a strategic business consultant with a passion for helping others chase their dreams. Her journey began when she left a high-profile management position in the Bay Area, diving headfirst into the world of entrepreneurship in 2017. Despite facing numerous challenges, Tara’s resilience and determination have led her to become a respected foundation setter for aspiring business owners.
In 2017, Tara took a leap of faith by restoring a 2,200 square foot building, transforming it into a thriving business space. This experience, coupled with her background in marketing, management, and startups, has equipped her with invaluable insights into the entrepreneurial process. Tara’s expertise lies in assisting clients with business alignment, marketing strategies, and branding.
As a strategic consultant, Tara is known for her ability to bring clarity and focus to business owners’ visions, aligning their goals with actionable plans for success. She creates safe spaces for creativity, futuristic thinking, and calculated risk-taking, playing a pivotal role in shaping the direction and success of business development.Throughout her career, Tara has demonstrated an ability to adapt and pivot, particularly during the challenges posed by the COVID-19 pandemic. Her diverse skill set and experience in rebranding have made her an asset to businesses looking to navigate uncertain times and emerge stronger.When she’s not guiding entrepreneurs towards success, Tara cherishes spending quality time with her three children and grand-dog, finding balance between her professional passion and personal life.
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
All clients must register for classes via your client portal account. Here is how you can do it.
Already a Renaissance Client?
Log in to your client portal and access the calendar at the top of your screen
*All clients must complete an interest form and attend orientation before signing up for classes.*
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779.
En esta sesión exploraremos la importancia del autocuidado al emprender un proyecto y cómo el estrés impacta nuestro sistema. También practicaremos ejercicios para fortalecer nuestro bienestar.
Facilitadora: Susana Cardenas
Todos los clientes deben registrarse para las clases a través de su cuenta en el portal de clientes. Así es cómo puedes hacerlo:
¿Ya eres cliente de Renaissance?
Inicia sesión en tu portal de cliente y accede al calendario en la parte superior de tu pantalla.
¿Eres nuevo en la comunidad de Renaissance?
Comienza llenando un formulario de interés y nos pondremos en contacto para crear un portal de cliente.
Renaissance WBC se financia parcialmente mediante un acuerdo de cooperación con la Administración de Pequeñas Empresas de EE. UU. Todas las opiniones, conclusiones y recomendaciones expresadas son las del/de los autor(es) y no necesariamente reflejan la opinión de la SBA. Todos los programas de la SBA o programas copatrocinados se ofrecen al público de forma no discriminatoria. Se realizarán adaptaciones razonables para personas con discapacidad, si se solicitan, con al menos dos semanas de antelación. Contacto: Women Business Center, wbc@rencenter.org, (415) 894-9779.
En esta clase vamos a hablar sobre qué es la identidad de marca y por qué es importante. También será un espacio para explorar tu propia identidad de marca y recibir retroalimentación del grupo.
Todos los clientes deben registrarse para las clases a través de su cuenta en el portal de clientes. Así es cómo puedes hacerlo:
¿Ya eres cliente de Renaissance?
Inicia sesión en tu portal de cliente y accede al calendario en la parte superior de tu pantalla.
¿Eres nuevo en la comunidad de Renaissance?
Comienza llenando un formulario de interés y nos pondremos en contacto para crear un portal de cliente.
Renaissance WBC se financia parcialmente mediante un acuerdo de cooperación con la Administración de Pequeñas Empresas de EE. UU. Todas las opiniones, conclusiones y recomendaciones expresadas son las del/de los autor(es) y no necesariamente reflejan la opinión de la SBA. Todos los programas de la SBA o programas copatrocinados se ofrecen al público de forma no discriminatoria. Se realizarán adaptaciones razonables para personas con discapacidad, si se solicitan, con al menos dos semanas de antelación. Contacto: Women Business Center, wbc@rencenter.org, (415) 894-9779.
This advanced-level session is designed for small business owners with a completed eCommerce website and an active email marketing platform. Learn how to consistently generate leads and turn website visitors into loyal customers. If you’re ready to elevate your website and boost revenue, this session is for you!
What You’ll Learn:
Actionable strategies to enhance your website’s performance
How to build long-term customer relationships
Tips for increasing conversions and consistent sales
Note: Log in 15 minutes early. This session will not be recorded.
Meet the Instructor: Ari Krzyzek is the CEO and Head of Strategy at Chykalophia (pronounced see-ka-lfia), a woman minority-owned creative agency. She helps women-led B2B tech brands transform their websites into growth-driving platforms. Ari is the co-author of the bestselling book Made to Sell: Creating Websites that Convert, and a branding and UX consultant at leading incubators like 1871 Chicago and MATTER. She’s also the co-host of the Halo Femtech Podcast, spotlighting innovators advancing women’s health.
Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
Register!
(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779
This intermediate-level session is perfect for entrepreneurs ready to pursue grant funding. Learn how to find the right opportunities, understand eligibility, and write compelling proposals that showcase your business’s potential.
Recommended follow-up:Grant Reporting and Compliance Note: Please log in 15 minutes early. This session will not be recorded.
Meet the Instructor: Mary is an Ecosystem Builder with deep expertise in micro-lending and grants. As a consultant and educator, she breaks down complex funding topics into clear, practical steps—helping small business owners build stronger financial futures with a touch of humor along the way.
Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
Register!
(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779
This beginner-friendly session explores creative, low-cost ways to use social media to boost visibility and build a loyal customer base. Learn how to engage your audience both online and offline to grow your business.
Note: Log in 15 minutes early. This session will not be recorded. Recommended next session:Building Authentic Business Relationships
Meet the Instructor:
Lauren is a dynamic educator and connector who helps professionals grow through practical tips, creative marketing, and community building. She brings energy, insight, and fun to every session.
Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
Register!
(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779
Making your first hire is a big milestone—and it starts with writing the right job description. In this special Indeed Academy session, you’ll learn how to define the role your business truly needs, craft a job post that attracts the right candidates, and set your new hire up for success.
What You’ll Learn:
How to identify the right role to grow your business
Tips for writing effective, values-aligned job posts
How to use Indeed tools to find and manage applicants efficiently
Speaker: Elise Marcotte, Global Program Lead, Talent Strategy Advisors at Indeed
A two-time Olympian turned talent strategist, Elise helps businesses attract and retain top talent using data-driven hiring approaches. She brings global insight and a deep understanding of today’s job market.
Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
Register!
(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779
