[gtranslate]

Tag: San Francisco SoMa/WBC

Website usability review

Is your website new—or in need of a refresh? Are you struggling to turn visitors into paying customers? This intermediate-level class is designed for business owners who want to improve website performance, increase traffic, and drive more sales. You’ll learn how to strengthen your site’s structure, improve navigation, and optimize for your audience—all with guidance from a digital marketing expert.

Who Should Attend:

  • Business owners ready to improve their existing websites
  • Anyone seeking better site engagement and higher conversion rates
  • Entrepreneurs wanting to understand the key elements of an effective website

How to Prepare:
Bring your website link(s), a list of your best customer types, and competitor site examples.
Please log in 15 minutes early using a laptop or desktop.
Note: Late arrivals (10+ minutes) may not be admitted due to the interactive format.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

POWERED BY SBA - U.S Small Business Administration

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

The best conversions: Email marketing, lead magnets, and landing pages

Discover why email marketing converts more sales than any other digital channel. Learn how to build and segment your list, craft compelling emails, and use lead magnets and landing pages to grow your audience and boost sales.

Recommended next sessions: Understanding Customer Objections and Convert Customers Quickly
Note: Log in 15 minutes early. No recordings will be provided.

Meet the Instructor: Simone Cherí

Simone Cherí is a branding and marketing expert and travel editor with over a decade of experience. She hosts the podcast She Looks Like Me, creating community for Black women entrepreneurs and creatives.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

POWERED BY SBA - U.S Small Business Administration

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Black Friday – Are you ready?

This beginner-friendly session will help entrepreneurs prepare for the year’s biggest sales season. As Black Friday approaches, learn how to plan, promote, and profit during the busiest two months in marketing. Get actionable strategies to attract customers and boost holiday revenue.

What You’ll Learn:

  • How to prepare your business for peak holiday demand
  • Key tactics to drive seasonal sales
  • A strategic approach to holiday marketing success

Recommended next sessions: E-commerce and Networking for Fun and Profit
Note: Log in 15 minutes early. This session will not be recorded.

Meet the Instructor: Evana Oli

Evana Oli is the Co-Founder/COO of Beautiful Curly Me and Lead Principal at Zeva Consulting. A former marketing executive at CNN and Delta, she brings over 15 years of experience in strategy and growth marketing. A Forbes Next 1000 honoree, Evana is passionate about empowering small business owners and youth entrepreneurs.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

POWERED BY SBA - U.S Small Business Administration

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Tech stack strategy: Building a scalable digital foundation

This intermediate-level session helps small business owners choose and integrate the right digital tools to streamline operations, boost efficiency, and support long-term growth. Learn how to build a tech foundation that grows with your business.

Recommended next session: Digital Marketing 101
Note: Log in 15 minutes early. This session will not be recorded.

Meet the Instructor: Ari Krzyzek

Ari Krzyzek is CEO of Chykalophia, a woman-owned creative agency. She helps women-led tech brands grow through smart design and strategy and is co-author of Made to Sell: Creating Websites that Convert.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

POWERED BY SBA - U.S Small Business Administration

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Business Mastermind: Lead with a purpose ( WBC 07/16/25)

This is a focused mastermind session to help you lead with purpose, clarity, and impact in your business.

Facilitator: Jenna is an innovative, creative, and international community partnerships builder and project manager who is passionate about developing people as well as developing interdisciplinary systems and solutions for social impact. Her mission and purpose are to help others maximize their potential and create transformational, global, and human-centered learning community experiences.

She also has over 15 years of diverse experience in curating, designing, and enhancing hundreds of meaningful and interactive educational and innovative programs, events, partnerships, and community learning experiences for clients in higher education, accelerator & incubator, hospitality, creative arts, experiential marketing, journalism, workforce development, and nonprofit sectors.

She contributed to scaling the Edtech startup, Trilogy Education Services, which grew from 20 to 1,000 employees within three years and, later, was successfully acquired by EdX/2U, Inc. Her three-year study abroad and work abroad experiences in Spain and Argentina changed her life, worldview, and her creative approach to solving problems.

Currently, at OpenClassrooms, she helps companies receive complimentary upskilling tech and marketing training for their current employees and she helps companies source and hire tech & marketing apprentices throughout Southern California. Openclassrooms helps people from underrepresented backgrounds break into the industry and make a career change. In doing so, Openclassrooms helps businesses become more diverse, tech savvy, and grow.

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

All clients must register for classes via your client portal account. Here’s how you can do it.

Already a Renaissance Client?

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation.

*All clients must complete an interest form and attend orientation before signing up for classes.*

 

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: wbc@rencenter.org, (415) 894-9779

Pitch perfect: Crafting your capital quest

This intermediate session teaches small business owners how to craft effective pitch decks that attract investors and secure funding. Ideal for those with a business plan, financial forecasts, and accounting reports in place.

What You’ll Learn:

  • Key elements of a strong pitch: business model, market, competition, finances
  • Storytelling techniques to highlight your unique value
  • Slide design and presentation tips for maximum impact

Note: Log in 15 minutes early. No recordings will be provided.

Meet the Instructor: Dr. Baldeschwieler

A seasoned entrepreneur and executive, Dr. Baldeschwieler has founded multiple companies and led large-scale education ventures with over $800M in revenue. She brings deep expertise in building and scaling businesses and securing major deals.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

POWERED BY SBA - U.S Small Business Administration

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Define your brand: Stand out and speak to your audience

Learn how to create a clear, compelling brand that reflects your business’s identity and values. This session covers brand voice, visuals, and messaging, giving you practical tools to make your brand stand out.

This event is part of a 10-session series by Digital Ready partner National ACE, featuring AAPI experts. It includes a course with captions and a worksheet in Simplified Chinese: Defining Your Brand: Connecting to Customers.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

 

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Joyful budgeting (part 1 of 4): Achieve your money goals this year

This introductory session teaches how to create a business budget that aligns with your values and goals. Learn practical money management skills combined with a positive mindset to reduce financial stress and build confidence.

Recommended next sessions: Forecast Your Financial Future and Understanding Your Numbers
Note: Log in 15 minutes early. No recordings will be provided.

Meet the Instructor: Marin Laukka

Marin Laukka is the author of Ready Enough and founder of Yes&, a financial literacy coaching company. Certified as a Life Coach, Budget Coach, and Yoga Instructor, she blends mindset and budgeting to help clients find joy and peace in managing money.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Understanding your numbers: How to read financial reports

This introductory session teaches how to read and interpret key accounting reports like profit & loss statements, balance sheets, and cash flow reports. Learn how to use these insights to make smarter business decisions.

Recommended next sessions: 1:1 Review: Financial Projections and Better Taxes Next Year!
Note: Log in 15 minutes early. No recordings will be provided.

Meet the Instructor: Vexilla Konkobo

Vexilla Konkobo holds a B.A. in Accounting and a Master’s in Accountancy. With experience at Morgan Stanley and the IRS, she now helps small business owners—especially immigrants, women, and people of color—better understand their finances and grow confidently.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779

Mindset and mindfulness in entrepreneurship

This introductory session helps small business owners develop resilience and emotional balance using mindset and mindfulness techniques. Learn practical strategies to stay strong, make clear decisions, and navigate challenges with confidence.

Recommended next session: Mindful CEO
Note: Log in 15 minutes early. No recordings will be provided.

Meet the Instructor: Tiffany B.

Tiffany B. is a mindset strategist and serial entrepreneur who co-founded The LITE House, a community focused on intentional leadership. She equips entrepreneurs with tools for clarity, resilience, and sustainable success.

To Sign up for the Event:

  • Visit http://tiny.cc/renaissancewbc
  • Create a free account
  • Search for this webinar under “Learning” -> “Learning by Resource” -> “Events”
  • Register!

(Please DO NOT USE INCOGNITO MODE when creating your account or watching videos).

Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.

 

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women Business Center wbc@rencenter.org, (415) 894-9779