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Women’s History Month: Renaissance Honors Trailblazing Women in Business

Sharon Miller (bottom left) at her first high school International Women’s History Day Celebration.

All of us at Renaissance are thrilled to invite you in to join us in celebrating our trailblazing women entrepreneurs. This year’s Women’s History Month is especially exciting as The National Women’s History Project declared “Honoring Trailblazing Women in Labor and Business” as its annual theme.

I am proud that supporting women to achieve their true potentials, create wealth and establish economic self sufficiency through small business ownership is what we do at Renaissance not only during Women’s History month, but year-round.  Our training classes, access to capital, markets and networks, and ongoing support bring women together in very powerful and empowering ways to achieve entrepreneurial success.

As you may know, while the number of women-owned firms in the U.S. has grown from  5,417,034 in 1997 to an estimated 9,087,200 in 2014, an impressive 67.8% increase, there is still much more that needs to be done. According to the Kauffman Foundation, regardless of race, women are half as likely as men to own businesses with 2 or more employees. The persistent gender business gap continues, with women starting businesses that are significantly smaller and less profitable than our male counterparts.

Our featured event for Women’s History month 2017 will be our Renaissance Women’s Network held on International Women’s History Day, March 8th from 6:30 pm – 8:30 pm at our SoMa location. This  inspiring event will feature a panel of international trailblazing women entrepreneurs: Maria de Davila from El Salvador, owner of Artesana Sausages; Maritza Hurtado from Colombia, owner of Señora Maritza Catering; and Kofo Domingo from Nigeria, owner of MKD & Associates. We hope you can come, but if not, please join us for our upcoming Renaissance Women’s Network events – held on the second Wednesday of every month with  each featuring a panel of dynamic, inspiring women entrepreneurs.

As we shine the spotlight on women this month, we know that this celebration is symbolic of the larger struggle for inclusion and equity. 76% of Renaissance’s clients are women. While our numbers show that women typically seek out business support more than men, we know that women are not the only ones who need help navigating the challenges and opportunities of business ownership.

Renaissance’s doors are open to all who are seeking business assistance, and we make extra effort to reach out to those who face barriers to opportunity. We know that by lifting only one segment of the population we would not achieve our vision to create economic opportunity and access for all.  We invite everyone who wants to be part of that vision to join us.

This Women’s History Month, as we honor the contributions women make and have made to society, I especially want to honor all the women and men who are fighting the good fight to ensure that we can uphold women’s rights, human rights and access to the economic and social opportunities that will create a better future for us all.

  • By Sharon Miller, Renaissance CEO

 

Fall in Love with Chicks and Love Pizza Patio

Chicks & Love was created from the love, passion and talents of two native Bay Area professional women: Chef Kellie Joe and her wife, Vanda, a designer. Together, they are known as The Chicks.

Kellie Joe, also known as Chef Chick, got started in 2010 by selling pizzas at the Orinda Farmers Market, then ended up at the Walnut Creek and Danville Farmer’s Markets with her wife. Kellie was also teaching culinary classes in Danville, CA, where she was the founder and instructor of the Monte Vista Culinary Academy for twelve years. She even hired students from her culinary classes to work at her farmers market stands. Yet, little did she know that she was destined for more. In 2014, Kellie left teaching and decided to put her focus completely on running her business.

In order to learn the foundation of business, Kellie signed up for the Renaissance 12-Week Business Planning class at the SoMa Center. She had this to say about the class: “Renaissance taught me invaluable basics of business planning ” Her intention was to grow her farmers market business, but about one year ago, she found the opportunity to open a storefront, and was quickly able to shift gears. “I always wanted to check off the box of having my own restaurant, from my bucket list!” And the chance came thanks to her wife Vanda, who works at the Rainbow Grocery store in San Francisco. A small trailer with a patio had opened up right next to the grocery store and Vanda and Kellie took the space to sell their pizzas.

In February 2016, Kellie took over the patio and the eight by ten feet coffee cart and completely transformed it. She purchased new kitchen equipment funded from her business savings. She also put in patio heaters and an awning made of recycled sails from a sailboat  to provide shelter from the rain. Draped with trees and vines, the space could easily be described as a cozy pizza haven.

Kellie is delighted and overjoyed with her business. She tells us that she is proud of her ‘baby’ and that all the blood, sweat and tears she’s put into this business has been an awesome experience!

In the next few years, Kellie’s goal is to build up her sales.  Kellie plans to grow her business with the help of Renaissance’s Financing Resource Center. “When I feel stuck, I like that I can call Renaissance and get help. I feel secure knowing that somebody cares and has my back.”


More about the Pizzas at Chicks & Love Pizza Patio:

What makes Chicks & Love pizza’s so unique? The ingredients! Kellie proudly serves baked-to-order, handcrafted, personal-sized flatbread pizzas with ingredients that are local, organic and backyard farm raised.Kellie and Vanda raise chickens and are beekeepers.  

They use their own bees’ honey in their pizza dough. On special occasions they use their own chickens eggs for their pizzas. Any of their pizzas can be prepared with an organic egg. They also have gluten-free and dairy free options.

Owners, Kellie Joe (left) and Vanda (right)

 

 

 

 

 

 

 


Chicks & Love Pizza Patio

1701 Folsom Street in San Francisco (right next to Rainbow Grocery!)
Open Monday through Friday 9am – 3pm
Walnut Creek Farmers Market Sundays 9am-2pm.

Tips for future food business owners:

Tip #1: Use your resources, ask for help. For anyone who is in a bind, take classes and use your resources.

Tip #2: Ask questions, do research and investigate. Before landing a space at the Walnut Creek farmers market, Kellie and her wife went around and asked vendors about their experience. What did they like and did not like? What were the worst and best things about having a business there? She found that most people are willing to help!

Pizza Discount! With any pizza purchase, get a complimentary Stumptown Drip coffee or Spindrift Fruit Selzer.

(Just show Kellie this page!)

Instagram: https://www.instagram.com/chicksandlove/
Facebook: https://www.facebook.com/chicksandlove

The Queen of Mannequins Reaches for a Million

Judi Henderson of Mannequin Madness Growing a Million Dollar Business

If you were to ask Judi Henderson how, on a whim, she turned an art project into a business approaching a million dollars, she would tell you “I know I’m standing here now because of Renaissance.” She attributes the success of her Oakland-based business, Mannequin Madness, to the confidence, network and knowledge she gained from Renaissance’s Business Planning Class.

When Judi enrolled in Renaissance in 2000, she thought she would join the 21st century version of the San Francisco Gold Rush and build another dot com start-up. While many dot-commers lost fortunes when the bubble burst, Judi credits the class with preventing her from “making a bad dot com business decision.”

She says “Renaissance helped to train my mind to recognize an opportunity and how to act on it when it arose.” When she replied to a Craigslist ad for a mannequin she wanted for a backyard art project, she found not one, but 50 mannequins for sale. Judi jumped on the opportunity to buy the lot and decided to launch a mannequin rental business.

This great idea started as a side-gig, renting mannequins to customers out of her garage and growing her inventory by acquiring mannequins that large department stores would otherwise dump in landfills. As the business grew, so too did her ambition. In 2015 Judi decided she was ready to join the ‘million dollar club.’She has observed that most women tend not to try to reach that level. She wants to aim higher than ever and be a role model for other women in business.

After working with business coach Gwen Wright of The Wright Consultants, who also runs Renaissance’s Financing Resource Center, Judi increased her sales by 10 percent and her profit margin by roughly 25 percent. Judi says she’s now well on her way to joining the million dollar club.

If you could place a dollar amount on the pride she has for Renaissance, the Oakland community and giving back, it would exceed a million dollars by a long shot. “I see myself as an Oakland ambassador,” Judi beams. Motivated by her million dollar club ambition and guided by The Wright Consultants, Mannequin Madness now has a storefront people from all over the Bay Area visit. On occasion she hears from potential customers that they are reluctant to visit Oakland because of its bad reputation, but she knows better and sells people on Oakland just as much as she sells them on her mannequins.
Judi sees businesses like hers as part of the solution to making Oakland a more welcoming place. Her business creates jobs (three employees and five contractors thus far), increases foot traffic in the area, and adds vibrancy to the community. She also gives back by providing a temporary pop-up retail space to smaller start-up fashion businesses. Every three months her business prevents approximately 100,000 pounds of mannequin waste from entering landfills.

Judi went down many other career paths before becoming a confident entrepreneur. She studied journalism in college, but never applied it to her career. She worked in corporate sales and technology during the dot com boom. She had a business in her thirties that failed. After that she thought she just “sucked at business.” But Renaissance helped her shift her mindset and grow the confidence she needed to be a business owner again. In her own words, “It gave me the opportunity for a new life.”

By Genessa Kealoha, Executive & Special Projects Associate
MannequinMadness.com
(510) 444-0650
sales@mannequinmadness.com
1031 Cotton St., Oakland, Ca 94606

Donate to Renaissance and Win a Two-Night Stay in Napa Wine Country!

Dear Friends,

This season of giving, we need your support to deliver critical training, resources and ongoing support for Bay Area small business owners who want to launch and grow sustainable businesses. When you donate before December 31st your name will be entered for a chance to win a weekend in wine country. Check out the details below!

A Two-Night Stay in Paradise!
This two story home in Yountville offers everything two people would need to enjoy a two-night, three-day getaway to Napa Wine Country. Amenities include a brand new master bathroom with heated floors and claw foot tub, modern kitchen, Wi-Fi, Comcast cable and Netflix!

On Yount Street, this charming home is just steps away to all the best food and wine Napa has to offer, including Bouchon Bakery, Bistro Jeanty, Botegga and French Laundry. Enjoy the local charm of lovely produce and rose gardens adorned with unique art and statues collected from around the world! Just 15 minutes by car, enjoy some favorite wine destinations – Silverado, Joseph Phelps, Far Niente and more!

This opportunity is available weekends January 15th through May 15th, excluding Easter weekend April 15 or during the Bottega Gran Fondo (this event date will be set early January).

This is a non smoking property only.

Thank you so much! For questions, please contact Development Associate Wendy Guzman at wendy@

Have a healthy, happy and prosperous holiday season!
Sincerely,
The Renaissance Team

Astrid Lopez, Elite Sport Soccer and Financial Consultant

Who would have guessed that getting in financial difficulties can turn someone in a financial expert! It happened to Astrid Lopez.

The Lopez family immigrated to the U.S. in the late eighties from Bogotá in order to escape Colombia’s political, social, and economic unrest, and live in a safer environment. Astrid and her husband pursued the economic opportunity afforded them and opened Elite Sports Soccer, Inc., a retail business selling soccer clothing and accessories like their shop in Colombia. Having built a successful business in Colombia Astrid enrolled in Women’s Initiative, where she learned how to do business in the U.S. Eventually Astrid’s family business helped pay for her childrens’ college tuition, purchase a home in San Francisco, hire eight part-time employees and open a second store.

In 2014, their new landlord discussed plans of using their building for a different purpose when the lease ended. Astrid’s family entered a period of crisis. They worried about the future of their business constantly. If they were to close the store, she wondered, would they be able to afford to sign a lease at a new location or pay off her mortgage and children’s college debt? They considered selling everything and moving back to Colombia.

Fortunately, a friend encouraged Astrid to study finance. She enrolled in a seminar, which made her eager to learn how she could save her business. She soon realized how much she would need to work in order to plan for retirement and accumulate family savings, which she did not have at the time. She continued her studies, earned a license as a certified financial planner and started a financial coaching business.

Astrid enrolled in Renaissance’s Women’s Paso a Paso class in 2016. She appreciated learning business concepts in her native language and the comfort of being with peers with similar cultural backgrounds. She said the class was “like fresh water where I could reminisce my early years as a business owner and share my knowledge with classmates, reexamine my values, and look at how I can improve upon my new financial consulting business.” Astrid enjoyed the empowerment classes and positive class environment, which gave her the confidence to know that anything is possible with sufficient preparation and planning. As a result, she is now conducting market research, researching the competition, organizing her finances and building strong relationships with clients.

She became passionate about educating individuals and business owners on the importance of budgeting, savings, investments or retirement plans and organizing business taxes. Although she works with clients of all backgrounds, she especially enjoys working with Latinos and confronting the cultural barriers they have to offer lessons on the value of financial planning. She strives to reach as many families as possible so the number of parents passing financial literacy down to their children is tremendous. Finally, she wants to make sure that small business owners don’t go through 26 years of being in business without financial planning like her family.

Today Astrid stands without fear of what the future will bring. She plans to keep Elite Sports Soccer, Inc. operational as long as she is able. At the same time, she will continue to build her clientele for her financial consulting business and grow her own financial investments. Renaissance is proud that Astrid is now a consultant in Futuros Seguros, our financial empowerment program for Latino women.

12 Ways of Giving!

By Janice Nesamani, Communications Professional 

Looking for the perfect gifts – ones that provide true meaning this holiday season –  a partridge in a pear tree or seven swans a swimming? We’ve put together a curated gift guide that gives you the opportunity to purchase products from companies run by women in the Renaissance community who not only offer fabulous products, but are also dedicated to using their business to making the world a better place. Each one contributes a portion of her sales to make a real difference to those in need, or are shepherds of our environment, running conscientious, eco-friendly businesses. What do they say about gifting…it’s the thought that counts!

1. Wholeself Health

Tobi Lessem is a massage therapist and fitness training and health education expert. She found the strength to start her own company after receiving instruction and guidance from Renaissance Center in Marin. She aims to integrate a healthy lifestyle within everyday lives, and to contribute to the wellness of her community – she donates 2 percent of proceeds from her sports and community events to affiliated non-profits. A gift certificate for her Ice and Fire massage or Couples Massage is a relaxing holiday surprise. Price Range: $15- $200

2. 12 Small Things

Laurie Kanes scours the globe for fair trade products that can add a touch of elegance to any home and wardrobe. Each season Laurie presents items from different artisans who are given the opportunity to make a living wage from the sale of their products. Whether it is Matiox cushions from the Guatemalan Highlands or handmade jewelry from the Maasai community in Tanzania, you will empower a community. This holiday season Laurie gives you the opportunity of wrapping up in a luxurious cashmere shawl, made from cashmere collected by Tibetan tribes and woven into fine designs by Tibetan, Newari and Nepali women. Price Range: $120 onwards

3. Callina

This is the brainchild of Michelle Sheppard who collaborates with communities across the world to bring you luxury fashion that’s designed using sustainable fibers, honors master artisans and empowers communities. Sheppard’s knitwear collection with its clean, simple lines makes a woman feel comfortable and confident. As with each of her products, this collection tells a story of the lives of shepherds and their families in the Peruvian Highlands. Previously, the Alpaca shepherds were forced to travel long distances at the expense of their children’s education. The Mirasol Project funded the creation of a boarding school in remote Puno, where their children stay and attend school Monday through Friday and return home on weekends. Sustaining this Peruvian community is a meaningful byproduct of owning one of Michelle’s elegant piecesPrice Range: $120 onwards

4. Clairesquares

The holidays demand sweet treats and Claire whips them up with authentic Irish flair. Give someone a bite of her award winning, buttery shortbread or her rich chocolate and caramel bites, or tempt them with her caramelized oat chocolate bars. If there’s a wannabe chef on your friends list, help them whip up a banoffee pie with her easy pie box kit. Claire actively supports charitable organizations and local food banks, including Food Runners, that help alleviate hunger in San Francisco. Here’s a little secret… Claire is creating a special holiday Christmas Cake that will be available in November and December. Get your hands on that! Price Range: $5-$100

5. Etnochick

Handcrafted pinewood boxes that showcase images shot by Veronica Sanchez make perfect and unique gifts for friends, family and colleagues. The decoupage wooden boxes can be used as chests, wine cases, jewelry boxes, keepsakes, magnets, magazine racks, or chocolate and tea boxes. Her San Francisco line includes a tea box with two cut-out slits for ventilation that can store 18 tea bags. The image of the iconic San Francisco Golden Gate Bridge taken by Veronica adorns the box and gives it a distinct antique finish. Etnochick donates 15% of sales from events to The Lima Center – a drop-in center for the homeless in San Francisco. Price: $22.99 – $85.99

6. Fiber Florist

If you’re thinking of going the floral route this holiday season, consider making it a bouquet that lasts a lifetime. Vivian Truong is an entrepreneur who turned her love for nature and textiles into a blooming business. She creates wearable and decorative floral arrangements with American felt crafted from a blend of sustainable materials including wool, bamboo and recycled plastic bottles. Decorate your fireplace or doorway with her felt mistletoe and give the very special gift of something handmade. Price Range: $8 onwards

7. Global Teas

Change the world, one cup at a time. That’s the motto that has defined Dezerai Seitzer’s company from the start. Seitzer works with communities across the globe to source teas such as Earl Grey and Green Tea to Rich Vanilla Chai, Strawberry Bliss, and Dark Chocolate Blood Orange. Dezerai donates one dollar from every pack to Destiny Rescue, an organization that protects some of the 1.2 million children that are trafficked into the sex trade every year. An additional portion of her company’s profits helps send workers on the ground to remove unexploded bombs in Vietnam through Legacies of War and make medical aid available to the poorest parts of the world through Medical Ministries International (MMI). Price Range: $7.99-$9.99

8. Melissa Joy Manning

The high quality design of Melissa’s jewelry is paralleled by her business’ high standard for ethics. All of her jewelry is made by hand and by artists who are paid fair wages. Her studio is Green Certified by the state of California and she sources materials responsibly. Most of the metal she uses is upcycled, recycled and green certified. She produces lovely pieces of handcrafted jewelry for both men and women. Price Range: $25 and up

9. Regina’s Door

Regina Evans curates exquisite vintage dresses, costumes and pieces from the Victorian era to the 1980s at her boutique. Regina’s Door offers much more than a fashionable blast from the past. The boutique operates as a performing artist space for Bay Area creatives and artists. Additionally, Regina’s Door is a safe haven and healing zone for at-risk youth, survivors of sex trafficking, homeless youth, homeless women and young artists. It is no wonder why Regina’s Door was honored with the 2015 Oakland Indie Award for Social Changemaker and Nancy’s Hero Award by DA Nancy O’Malley. A piece from her store will make a memorable holiday present while you support a worthy cause. Price Range: $25-$125

10. Samudra Skin & Sea

Contribute to ocean conservation and end up with hydrated, healthy skin! Shilpi Chhotray has been a strong advocate for the conservation of oceans for nine years and discovered the benefits of seaweed by using it on her dry and eczema-prone skin. Samudra is an eco-conscious line of four products that includes facial cream, body butter, a facial mask and soap for hair and body enriched with wild-harvested seaweed sourced locally and sustainably. Price Range: $12-$45

11. SPA Radiance

Angelina Umansky is an esthetician whose expertise has stood the test of time. Organic and Oxygen facials are part of her spa menu, but if you want something really special, her Super Duper Facial is considered by her clients to be amazing. A gift card for the person who has slaved over a hot stove to put a holiday feast on the table is the perfect reward. Spa Radiance gives generously to local non-profits and hospitals. Price Range: $120 onwards

12. Renaissance Entrepreneurship Center

Looking for the perfect gift for yourself – or for that person who has everything? Renaissance empowers women and men in the Bay Area to start their own businesses through entrepreneurial classes and support services conducted in English and Spanish. Our clients in turn build assets, nurture their families, and contribute to local economic vitality. This holiday season, you can help Bay Area women and men turn entrepreneurial dreams into reality by either starting a fundraiser of your own or giving a gift directly to Renaissance. Donate directly at RenCenter.org/Donate or start a fundraiser atPrice Range: $1-$1,000,000 

Renaissance Launches the Renaissance Women’s Leadership Council

On May 26th, at the home of Board Member Alison Davis, Renaissance launched the Renaissance Women’s Leadership Council, a new initiative to support lower-income Bay Area women as they strive to achieve economic independence for themselves and their families through small business ownership.

Women gathered from throughout the Bay Area to learn about how Renaissance is expanding programs and services for women, ensuring that all English and Spanish-speaking entrepreneurs have access to Renaissance’s critical women-focused training, resources, networks and ongoing support necessary for success.

Long-time Renaissance client, Yvonne Hines, owner of Yvonne’s Southern Sweets www.yvonnessouthernsweets.com, shared her story with guests. Yvonne always had a passion for making mouthwatering Southern American style homemade sweets. For years, she treated her family and friends, but when Yvonne learned she was pregnant with her daughter and couldn’t afford child care on her salary, she started selling her signature pralines at local events. In 2005, Yvonne took the plunge, quit her low-paying job, and came to Renaissance to grow her business. Now, with critical training, resources, networks and ongoing support from Renaissance, Yvonne is operating a thriving bakery on Bayview’s Third Street Corridor.

Renaissance would like to thank the following founding members of the Council for their generosity, vision and leadership in helping women like Yvonne achieve economic mobility, including: Charmaine Detweiler, Chair; Alison Davis; Margot Fraser; Helen Russell; Marjorie Sennett; Nancy Sheppard; and Marion Weinreb.

We’ll be hosting more house parties and women-focused events. If you are interested in learning more about how you can become a part of the Renaissance Women’s Leadership Council, please contact

Director of Development and Evaluation
Wendy Guzman
415-348-6207
aharris@

YCore & Renaissance

Connecting Social Change Maker Through Entrepreneurship

It’s early Saturday morning in West Oakland and six young tech professionals rearrange tables and chairs, test their presentation technology, and hurry around to prepare a classroom. At 9 am they’ll be face to face with a diverse student body, along with curious colleagues from Renaissance, to present an intensive training on digital payments and marketing.
These young professionals worked towards this three-hour presentation for six months as a result of asking the question: ‘How can we bridge the gap?’ The gap, project lead Ellen Yan said, was the feeling she got when she walked around her neighborhood, South of Market in San Francisco. She was frustrated seeing people struggle to get by in contrast to the rising affluence. She would have felt even more frustrated had she not been able to address the issues head-on through YCore, a volunteer group that led her collaborate with Renaissance.

YCore is a nonprofit organization that inspires young professionals to get involved in the social sector–now, not later.t’s early Saturday morning in West Oakland and six young tech professionals rearrange tables and chairs, test their presentation technology, and hurry around to prepare a classroom. At 9 am they’ll be face to face with a diverse student body, along with curious colleagues from Renaissance, to present an intensive training on digital payments and marketing.

Their mission – to inspire, support and connect the next generation of social change makers with high-impact philanthropic opportunities – led YCore to create a volunteer project with Renaissance. Renaissance has an established track record of helping Bay Area women and men become economically self-sufficient for over thirty years, and works with 81% low to moderate income clients. Providing people with the tools of entrepreneurship is a proven avenue to self-sustainability and long-term impact. The YCore and Renaissance volunteer project provided a means to turn frustration into an opportunity to work toward social and economic justice.

After interviewing Renaissance clients, the Renaissance YCore learned many lacked computer skills and reliable access to computers and wireless internet, and discovered the need for skills in marketing and digital payments. Collaborating with Renaissance staff, they developed a training using smartphones as their primary interface. Using the mobile payment processing system Square, and digital marketing platforms Yelp, Facebook, and Linkedin, they taught technical marketing and management skills, presenting the live feed from their smartphones on an overhead projector, and keeping the presentation interactive and lively.

Though the YCore group was prepared for the lack of access to technology, members of the team told us it was surprising and moving to experience the digital divide first-hand – a stark contrast to their offices at Yelp and Airbnb.

After completing the project YCore volunteer Sophia Deng recounted, “We have been deeply moved and changed by working with Renaissance.”

We are deeply thankful for the work that YCore has done with us at Renaissance. With their help and that of so many of our volunteers, we are building bridges to entrepreneurship together, empowering people to make better lives for themselves, their families and ultimately our communities.

Members belonging to the Renaissance YCore volunteer team include Ellen Yan at Airbnb, EE Hou at shopkick, Sophia Deng at Instacart, Sophia Lee at Triage Consulting, Noah Gilmore at Yelp, and Kana Hammon, Executive Director of YCore. Their work culminated in an exciting technology training program.

Meet Patti Quill and Patti Davidson, owners of Industrious Life

industrious-life-photosIn December 2014, Renaissance alumnae and partners Patti Quill and Patti Davidson opened their retail storefront, Industrious Life, in the Dogpatch neighborhood of San Francisco. Their focus is on curating a mix of both new and vintage design that is useful and thoughtful by smaller U.S. based makers and manufacturers. They also work closely with many local and west coast based craftspeople.

The partners curatorial sense pays homage to what was historically an industrial neighborhood and appreciates the continued work by a new generation of designers and manufacturers. The area has evolved into a growing art and design district, and Industrious Life is proud to be part of it.

Davidson completed one of the Renaissance Center’s early business planning programs in 1985, and Quill attended in 2012 – both partners were working on prior businesses at the time. They have used what they’ve learned from the Business Planning Class, as well as their work experience in bookkeeping, marketing, and management of small businesses to pursue their new business.

Learn more about Industrious Life here.

Princess Beauty Salon

Can you imagine doing what you love while making others feel good about themselves?

This is exactly what Margarita Moreno, owner of Princess Beauty Salon in Daly City, prides herself on. For Margarita, the journey hasn’t always been easy. In 1991 she emigrated from Mexico to the United States where she began to study cosmetology to fulfill her dream of running her own beauty salon. Taking after her parents her parents who grew vegetables in Mexico and sold them in bulk to provide for her and her seven brothers, she wanted to support her family with her drive and passion for business and beauty.

Margarita enjoys making customers happy and helping them feel better about themselves. “It’s not just about makeup, but their attitude changes. “She says that the change is noticeable when her clients walk out of the salon. She provides everyday services in the salon as well as beauty services for weddings and Quinceaneras, a traditional Mexican party for a young girl turning fifteen.

When she began her business, many people predicted that she would not succeed. She says “the path wasn’t always easy because I didn’t have the business training or the support that I needed.” As she struggled to make ends meet, she heard about Renaissance on Univision’s morning show. She enrolled in Renaissance’s intensive Spanish language Start Smart and Business Prep classes where she developed her business plan, mastered her finances, and began to pay herself a salary. As for her training, Margarita says “it is this type of practical know-how, something we call conocimiento in my native language, that I would not have without Renaissance.”

Many questioned Margarita Moreno’s choice of location when Princess Beauty Salon opened in 2001 because her block of Mission Street in Daly City was full of vacant storefronts. Since then, more businesses have arrived and, at her suggestion, are receiving support from Renaissance. Together, they have built a neighborhood where all can shop, eat and become even more beautiful at Princess Beauty Salon. Her business has grown beyond her expectations!

With Renaissance’s help, Margarita hired 3 new employees. Her business is running smoothly, and her customers are happy. With the addition of hiring her niece as an employee, she couldn’t ask for anything more. The Mayor of Daly City recognized Margarita for changing the neighborhood, commending her leadership in supporting locally owned businesses to grow and flourished around her shop. Princess Beauty Salon has helped build the bridge of entrepreneurship in the community.  When we asked Margarita what is the biggest reward of owning her business, she cheerfully stated, “being able to support my mom and dad in Mexico and my mother-in-law in the U.S.”

Renaissance is proud to have clients such as Margarita Moreno who demonstrate what it takes to be an entrepreneur and how building that bridge can cultivate change in neighborhoods that may not have experienced that impact if not for change drivers like her.

Princess Beauty Salon
6290 Mission St, Daly City, CA 94014
PrincessBeautySalon.net