Turn your business idea into a product or service your customers will value. In this workshop, you’ll learn how to define your target customer, identify key product or service features, understand customer needs, and refine your offering for the market. Gain practical tools and strategies to develop a stronger, more customer-focused business idea.
Please note: our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
Not a Renaissance client? Please send us a text message to connect with you: (415) 894-9779
Facilitator: Tara Cruz
Tara Cruz is a strategic business consultant with a passion for helping others chase their dreams. Her journey began when she left a high-profile management position in the Bay Area, diving headfirst into the world of entrepreneurship in 2017. Despite facing numerous challenges, Tara’s resilience and determination have led her to become a respected foundation setter for aspiring business owners.
In 2017, Tara took a leap of faith by restoring a 2,200 square foot building, transforming it into a thriving business space. This experience, coupled with her background in marketing, management, and startups, has equipped her with invaluable insights into the entrepreneurial process. Tara’s expertise lies in assisting clients with business alignment, marketing strategies, and branding.As a strategic consultant, Tara is known for her ability to bring clarity and focus to business owners’ visions, aligning their goals with actionable plans for success. She creates safe spaces for creativity, futuristic thinking, and calculated risk-taking, playing a pivotal role in shaping the direction and success of business development.
Throughout her career, Tara has demonstrated an ability to adapt and pivot, particularly during the challenges posed by the COVID-19 pandemic. Her diverse skill set and experience in rebranding have made her an asset to businesses looking to navigate uncertain times and emerge stronger.
When she’s not guiding entrepreneurs towards success, Tara cherishes spending quality time with her three children and grand-dog, finding balance between her professional passion and personal life.
Note: Our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis.
All clients must register for classes via your client portal account. Here’s how you can do it.
Already a Renaissance Client?
Log in to your client portal and access the calendar at the top of your screen
New to the Renaissance Community?
Get started by filling out a client interest form and attending an orientation.
*All clients must complete an interest form and attend orientation before signing up for classes.*
SCALE—Success, Capital Access, and Leadership for Entrepreneurs—is an initiative powered by the California Office of the Small Business Advocate (CalOSBA) to support the success of our state’s small businesses. Our partners across the state offer personalized business advising, funding support, and training for every aspect and stage of your business, all at no-or-low cost. With SCALE, you don’t have to go it alone when starting or growing your business.
Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: wbc@rencenter.org, (415) 894-9779
