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The Core Four of Marketing (BRC Coastside)

The Core Four of Marketing

A free workshop for Coastside business owners who are tired of guessing what works.

Learn the only 4 ways every business gets customers, and which one to start with.

You’ll leave with a 30-day action plan you can use this week.

Date: Monday, March 30th | 5–6 PM

Location: 248 Main St, Suite 100-D, Half Moon Bay

 

If you have additional questions please contact Lizzette Solis  Direct: 408-409-4375

OR  Instructor Ranger Kielak (650) 479-4398

Interested in attending this class?

We’re thrilled to have you! All clients must register for classes via your client portal account. Here’s how you can do it:

Already a Renaissance Client?

  • Go to the Calendar: Navigate to the Calendar tab at your portal’s top left corner.
  • Select & Enroll: Find your desired class, click on Enroll, answer the brief questions, and hit Submit.

New to the Renaissance Community?

  • Orientation: Sign up for an orientation session and meet with a Renaissance team member who will work with you to assess your business needs.
  • Post-Orientation Steps: Log into your new client portal after completing the orientation. Then, follow the steps outlined under “Already a Renaissance Client” to register for classes.

 

*All clients must complete orientation before attending classes*

Plan de Negocios (9 semanas) (NSMC)

Sobre este clase

Esta clase se llevará a cabo durante 3 horas una vez a la semana durante nueve semanas en persona en el Centro de Avance Económico, en 366 Grand Ave., South San Francisco CA, 94080.

 


Todos los clientes deben registrarse para las clases a través de su cuenta del portal del cliente. Así es como puedes hacerlo.

¿Ya es cliente de Renaissance?
Inicie sesión en su portal de clientes y acceda al calendario en la parte superior de su pantalla

¿Nuevo en la comunidad Renaissance?
Comience completando un formulario de interés del cliente y asistiendo a una orientación.

*Todos los clientes deben completar un formulario de interés y asistir a la orientación antes de inscribirse en las clases.*

Get Found on Google: Simple SEO Strategies for Small Businesses (NSMC)

About This Event

With Dr. Ana Boa-Ventura, PhD
Online via Zoom

When potential customers search online, will they find your business—or your competitors? Search Engine Optimization (SEO) helps small businesses attract qualified leads without relying entirely on paid ads.

Today, however, search is evolving. AI-powered search results, summaries, and recommendations are changing how people discover businesses online. This workshop explains how search engines work today—and how small business owners can adapt their websites and content so they remain visible in this new landscape.

Participants will learn practical, non-technical strategies to improve their online visibility and better align their websites with how customers search.

In This Workshop You Will Learn

  • How Google and AI-driven search results decide which businesses appear
  • The difference between SEO, Google Business Profile, and paid advertising
  • How to identify the search terms your customers actually use
  • The importance of local SEO for service-based businesses
  • Simple ways to improve website pages so both Google and AI understand your business
  • Common SEO mistakes small businesses make

 

Interested in attending this event? 

All clients must register for classes via your client portal account. Here’s how you can do it.

Already a Renaissance Client? 

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation. 

**All clients must complete their forms and attend orientation before signing up for classes.**

High-ROI Strategies for Email Marketing (NSMC)

About This Event

With Dr. Mimi Zhou, PhD
Online via Zoom

For every dollar spent on email marketing, most businesses see a return of $10-36.* This means email marketing is THE most valuable asset your business can have.

In this class, we’ll cover:

  • How to collect emails and build your list
  • What to send in terms of nurture and sales content
  • How to avoid mistakes and optimize for success

Join us and let’s get your emails working to bring in sales!

*Source: Litmus.com

Interested in attending this event? 

All clients must register for classes via your client portal account. Here’s how you can do it.

Already a Renaissance Client? 

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation. 

**All clients must complete their forms and attend orientation before signing up for classes.**

Growing at Home (SMC 04/08/26-06/10/26)

10-Week Business Training
April 8–June 10 6:00-9:00PM
Online course | Weekly live virtual sessions

This course is for licensed home-based child care providers who want to:

  • Increase enrollment
  • Strengthen contracts and finances
  • Commit to a 10-week growth process
What You’ll Build

  • Clear goals
  • Strong enrollment strategies
  • Organized financial systems
  • A practical growth plan
Reserve a spot!
Capacity is limited to 12 participants.
Eligible participants may qualify for up to a $1,000 Growing at Home grant.
Strengthen your business. Increase enrollment. Plan for growth.
This course is part of the Growing at Home Program and introduces you to the tools, 1:1 consulting, and ongoing support available to family child care providers in San Mateo County.
FILL OUT THE INTEREST to RESERVE YOUR SPOT: https://docs.google.com/forms/d/e/1FAIpQLScuLIiJQm66rR8icgCHvULolcToJHqHx5k_C0lqxELrJ5isiw/viewform
Questions? Contact:
408-409-4375-Lizzette Solis
lsolis@rencenter.org

Creating Your Google Business Profile (SMACE 4/13/2026)

What you will learn: 

  • Verify your location
  • Input accurate business details
  • manage customer reviews
  • post updates
  • analyze performance insights
  • and boost local visibility to attract customers

Interested in attending this class?

We’re thrilled to have you! All clients must register for classes via your client portal account. Here’s how you can do it:

Already a Renaissance Client?

  • Go to the Calendar: Navigate to the Calendar tab at your portal’s top left corner.
  • Select & Enroll: Find your desired class, click on Enroll, answer the brief questions, and hit Submit.

New to the Renaissance Community?

  • Orientation: Sign up for an orientation session and meet with a Renaissance team member who will work with you to assess your business needs.
  • Post-Orientation Steps: Log into your new client portal after completing the orientation. Then, follow the steps outlined under “Already a Renaissance Client” to register for classes.

 

*All clients must complete orientation before attending classes*

 

Setting Up Your Social Media (SMACE 4/20/2026)

What you will learn in this class:

  • Benefits of strategic social media marketing
  • Successful examples
  • Effective keyword usage
  • Best practices for Facebook, Instagram, and LinkedIn
  • Navigating the social media marketing funnel

Interested in attending this class?

We’re thrilled to have you! All clients must register for classes via your client portal account. Here’s how you can do it:

Already a Renaissance Client?

  • Go to the Calendar: Navigate to the Calendar tab at your portal’s top left corner.
  • Select & Enroll: Find your desired class, click on Enroll, answer the brief questions, and hit Submit.

New to the Renaissance Community?

  • Orientation: Sign up for an orientation session and meet with a Renaissance team member who will work with you to assess your business needs.
  • Post-Orientation Steps: Log into your new client portal after completing the orientation. Then, follow the steps outlined under “Already a Renaissance Client” to register for classes.

 

*All clients must complete orientation before attending classes*

Legal Entities (SMACE 3/30/2026)

What you will learn in this class:

How do you make a good legal entity choice for your business? Information about sole proprietorships, general partnerships, LLCs, many different types of corporations, newer alternatives like co-ops, and triple bottom line entities can be confusing and full of marketing hype.

This workshop walks you through a decision process to help you choose the legal entity that best suits your business plans. 

Interested in attending this class?

We’re thrilled to have you! All clients must register for classes via your client portal account. Here’s how you can do it:

Already a Renaissance Client?

  • Go to the Calendar: Navigate to the Calendar tab at your portal’s top left corner.
  • Select & Enroll: Find your desired class, click on Enroll, answer the brief questions, and hit Submit.

New to the Renaissance Community?

  • Orientation: Sign up for an orientation session and meet with a Renaissance team member who will work with you to assess your business needs.
  • Post-Orientation Steps: Log into your new client portal after completing the orientation. Then, follow the steps outlined under “Already a Renaissance Client” to register for classes.

 

*All clients must complete orientation before attending classes*

Start Smart (SMACE 3/2/2026-3/23/2026)

What you will learn in the first 4 weeks!

  1. Clarifying your business idea: Your goals and why you’re starting.
  2. Defining your customers & value: Who you serve and how you’ll earn income.
  3. Understand your costs: What it takes to run your business.
  4. Building a simple action plan: Your next steps to move forward.

Interested in attending this class?

We’re thrilled to have you! All clients must register for classes via your client portal account. Here’s how you can do it:

Already a Renaissance Client?

  • Go to the Calendar: Navigate to the Calendar tab at your portal’s top left corner.
  • Select & Enroll: Find your desired class, click on Enroll, answer the brief questions, and hit Submit.

New to the Renaissance Community?

  • Orientation: Sign up for an orientation session and meet with a Renaissance team member who will work with you to assess your business needs.
  • Post-Orientation Steps: Log into your new client portal after completing the orientation. Then, follow the steps outlined under “Already a Renaissance Client” to register for classes.

 

*All clients must complete orientation before attending classes*

Tu GPS Financiero (Santa Clara County-Morgan Hill 03/05/2026)

¿Interesado en asistir a esta clase?

¡Estamos encantados de tenerte! Todos los clientes deben registrarse para las clases a través de su cuenta del portal del cliente. Así es como puedes hacerlo:

¿Ya es cliente de Renaissance?

  • Ir al Calendario: navegue hasta la pestaña Calendario en la esquina superior izquierda de su portal.
  • Seleccionar e inscribirse: busque la clase que desee, haga clic en Inscribirse, responda las preguntas breves y presione Enviar.

¿Nuevo en la comunidad Renaissance?

  • Orientación: Regístrese para una sesión de orientación y reúnase con un miembro del equipo de Renaissance que trabajará con usted para evaluar sus necesidades comerciales.
  • Pasos posteriores a la orientación: inicie sesión en su portal de nuevos clientes después de completar la orientación. Luego, siga los pasos descritos en “Ya es cliente de Renaissance” para registrarse en las clases.

 

*Todos los clientes deben completar la orientación antes de asistir a clases*