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September 2022

How to Maintain your Squarespace Site

September 27 @ 6:00 pm - 7:00 pm

Have you set up a Squarespace site and then realized that you don't know how to make it look like you want? Or do you just need to refresh it and have forgotten how? Whatever the reason, we are here for you. Thanks to a partnership with Daly City Public Library and Abby Feder Web Design, we are offering this workshop on how to edit and maintain your Squarespace site at no cost to you - on Zoom! Sign up…

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2-session Food Business Class (WBC 9/21/22 and 9/28/22)

September 28 @ 5:30 pm - 8:30 pm
|Recurring Event (See all)

An event every week that begins at 5:30 pm on Wednesday, repeating until September 28, 2022

Free

  Join seasoned restaurant, cafe, and bakery operator Tiffany Lach in this 2-session Food Business Class! You will learn the business basics to walk away with a better understanding of the ins and outs of a food business. We will talk about general business permits and building a solid team for those looking to start a restaurant, cafe, bakery, food truck, small-scale food product, or simply a catering or pop-up biz. The classes are held virtually over Zoom. We invite…

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Pop-Ups 2.0 San Jose Makers (San Jose)

September 28 @ 6:30 pm - 9:00 pm
|Recurring Event (See all)

An event every week that begins at 6:30 pm on Wednesday, repeating until October 12, 2022

Renaissance Entrepreneurship Center and Prosperity Lab, in collaboration with San Jose Makers, invite you: Pop-Ups 2.0 is a series of complimentary webinars designed to help launch your Pop-Up business in Santa Clara County.   Here are some of the topics: Training will take place Wednesdays from 6:30 to 9 pm 9/14 Getting started 9/21 Tax Obligations 9/28  Managing your finances 10/5 How do I fund my project? Capital Strategies 10/12  Marketing I 10/19  Marketing II Participants must register in advance. You…

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Online Advertising (BRC Online 9/29/22)

September 29 @ 6:00 pm - 8:00 pm

Getting noticed online used to be pretty easy as long as you were posting regularly and had interesting content. The Facebook and Instagram algorithms did the work for you! Now it's different - Google, Facebook and Instagram all want you to use their program or product to reach your clients. The good news is that online advertising works. What you need to learn how to do is maximize your investment as you target your ideal customer. Learn more about online…

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October 2022

Sales Pitches (BRC Online 10/4/22)

October 4 @ 6:00 pm - 7:30 pm

If you have ever had to sell anything to anyone, you know that first impressions matter. Are you articulate in talking about your business? Can you tell the customer what they need to know in a manner that encourages them to take action? If the answer is "maybe" or "no" to either of these, then you should take the time to refine your sales pitch. Getting better at communicating about your product or service will lead to more sales and…

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Pop-Ups 2.0 San Jose Makers (San Jose)

October 5 @ 6:30 pm - 9:00 pm
|Recurring Event (See all)

An event every week that begins at 6:30 pm on Wednesday, repeating until October 12, 2022

Renaissance Entrepreneurship Center and Prosperity Lab, in collaboration with San Jose Makers, invite you: Pop-Ups 2.0 is a series of complimentary webinars designed to help launch your Pop-Up business in Santa Clara County.   Here are some of the topics: Training will take place Wednesdays from 6:30 to 9 pm 9/14 Getting started 9/21 Tax Obligations 9/28  Managing your finances 10/5 How do I fund my project? Capital Strategies 10/12  Marketing I 10/19  Marketing II Participants must register in advance. You…

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Branding (BRC Online 10/06/22)

October 6 @ 6:00 pm - 8:00 pm

If you are thinking about how your small business looks online, at pop-ups and in general, you're probably thinking about your brand! Your brand is a critical part of your marketing strategy - and its development does not stop after you create the logo! Learn how to fully develop your brand and use it consistently through all of your client communication with branding expert Nicole Moreno Deinzer, owner of A La Mode Branding. There is a new way to register!…

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Legal Entities (BRC Online 10/11/22)

October 11 @ 6:00 pm - 8:00 pm

The legal entity you choose for your business affects your operations, your taxes, and your personal assets. It is crucial that you understand the pros and cons of every legal entity so you can select the right one for your business. This is an online workshop you should not miss! There is a new way to register! You can now register using your client profile. By setting up a client profile, you will not have to fill out the same…

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Pop-Ups 2.0 San Jose Makers (San Jose)

October 12 @ 6:30 pm - 9:00 pm
|Recurring Event (See all)

An event every week that begins at 6:30 pm on Wednesday, repeating until October 12, 2022

Renaissance Entrepreneurship Center and Prosperity Lab, in collaboration with San Jose Makers, invite you: Pop-Ups 2.0 is a series of complimentary webinars designed to help launch your Pop-Up business in Santa Clara County.   Here are some of the topics: Training will take place Wednesdays from 6:30 to 9 pm 9/14 Getting started 9/21 Tax Obligations 9/28  Managing your finances 10/5 How do I fund my project? Capital Strategies 10/12  Marketing I 10/19  Marketing II Participants must register in advance. You…

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Access to Capital (BRC Online 10/13/22)

October 13 @ 6:00 pm - 8:00 pm

After the idea, securing capital to start your business is the most critical stage of entrepreneurship. But where from? Banks can be a good option if you have great credit, but if you’ve just started building a credit history or don’t have great credit, what can you do? At this workshop, you’ll meet lenders from Community Development Finance Institutions like Working Solutions, Credit Unions and other traditional and non-traditional sources of funding. Whether or not you have good personal credit,…

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Intermediate Marketing Bootcamp (BRC Online 10/17/22, 10/18/22, & 10/20/22)

October 17 @ 5:30 pm - 7:30 pm

In this three-class bootcamp, you will learn how to brand your business and what branding actually is. You will learn how to make use of colors, pictures, and how to create content to reach your ideal clients! This is not a class for social media beginners. Focusing heavily on improving your skills with social media as a tool for business, this boot camp is meant for business owners who want to take their marketing to the next level. Get ready…

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Selling Your Products Wholesale (BRC Online 10/19/22)

October 19 @ 6:00 pm - 7:30 pm

Are you looking to get your products wholesale to local businesses? It can be an excellent way to increase exposure to your products, take the stress out of direct sales, and grow your business. This workshop will cover the ins and outs of selling large quantities of your products to local retailers including finding the right customers, figuring out the right price to sell your products wholesale, what to expect in the process, and distribution and co-packing options. There is…

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Email Marketing (BRC Online 10/20/22)

October 20 @ 1:00 pm - 3:00 pm

Reaching your target audience online can be difficult. Social media keywords don't always work, nor does pay-per-click advertising. What if your message could go directly to your target client someplace they go everyday? It can! Email marketing puts your message directly in front of past and future clients. With Ana Boa-Ventura you will learn: How email marketing compares with social media marketing Best practices and what makes a good marketing email. Tools to help you with your email marketing. The…

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Target Audience (BRC Online 10/24/22)

October 24 @ 6:00 pm - 8:00 pm

Defining your target audience is the number one step of marketing - have you taken that step? If you haven't, or you're just trying to figure out how to get more sales, your target audience is the easiest place to start. In this workshop, you'll define your ideal client, figure out where they are online, and develop a strategy for reaching them. Are you looking for more sales leads and a bigger funnel? Defining your target audience will open the…

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Pop-Up Success (BRC Online 10/26/22)

October 26 @ 6:00 pm - 8:00 pm

Does your booth or table catch the eye of your ideal customer? Does your sales pitch close the deal? IF the answer to either of these is "maybe" or "I don't know," then you can probably do it better. This workshop will give you strategies for being successful at pop-up holiday markets, craft fairs and other temporary events. Make the most of your holiday selling season with advice from the Pop-Up Guide Aaron Lander. There is a new way to…

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