resources

Content Marketing

CopyBlogger: Content Marketing Tools and Training

Free Content Marketing Templates

5 Steps to Create a Successful Content Marketing Strategy

Email Marketing

10 Tips for Writing Compelling Email Copy

Recommended: MailChimp Email Marketing Platform

Best Email Marketing Campaigns of 2016

Email Marketing Benchmarks

Search Engine Marketing

Google Advertising Solutions

Beginner’s Guide to SEO

Free SEO Training Course

Ultimate Guide to Google My Business

Local SEO Checklist

Best Keyword Research Tools

Social Media

Beginner’s Guide to Social Media

How to Build a Social Media Strategy

How to Increase Social Media Followers

How to Reach Influential Bloggers

HootSuite: Social Media Management Tool

Blogging

How to Write a Blog Post

How to Start a Blog

How to Choose the Best Blogging Platform

How to Write SEO-Friendly Blog Posts

Facebook

Facebook for Business

Facebook Marketing Tips & Techniques

Beginner’s Guide to Facebook Advertising

Instagram

Instagram for Business

Instagram Marketing Guide

Twitter

Twitter for Business

Twitter Marketing Guide

Yelp

Yelp for Business Owners

How to Optimize Your Yelp Page

LinkedIn

LinkedIn Marketing Tips

YouTube

How to Plan Your YouTube Strategy

Business Planning

Sample Business Plans

Branding

How to Develop a Brand Identity

Marketing Features vs. Benefits

What Brand Colors Say About Your Business

Market Research

How to Conduct a Market Analysis for Your Business

Esri Neighborhood Research by Zip Code

Customer Surveys: Ask Your Target Market

Google Consumer Surveys

Pricing

Pricing & Consumer Psychology

Ultimate Sales Guide to Setting Pricing

Customer Persona

4 Factors of Customer Persona Development

Buyer Persona Starting Questions

Buyer-Persona-Template

Example: Coffee Shop Marketing Persona

Example: Jill the Frequent Flyer

Example: Diane the Director (B2B)

Example: Yellow Tail Wines Customer Persona