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DTSTART;TZID=America/Los_Angeles:20260211T113000
DTEND;TZID=America/Los_Angeles:20260211T130000
DTSTAMP:20260405T102715
CREATED:20260121T210719Z
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UID:10007922-1770809400-1770814800@rencenter.org
SUMMARY:2-week Build Your Content Strategy (WBC 02/11/26 & 02/18/26)
DESCRIPTION:A house needs a solid foundation. So does your business. This 2-week online course will walk you through the marketing landscape\, creating a marketing strategy\, overcoming the social media mental block\, and keeping your content in order. \nSession description: \n\nCourse Overview + Digital Marketing 101 – Here\, we’ll go through the expectations of the course and lay a foundation of what digital marketing entails and how it impacts your business.\nUnderstanding your business + Customers – We’ll talk competitive landscape\, unique selling points\, and everything target market in this class. Because knowing your audience is KEY in marketing.\nCreating a Product Flow – Every business has an introductory product. In this class\, we’ll go through how people move through your business\, what your introductory product is\, and how to use that flow to set up a messaging hierarchy.\nContent Strategy + Calendar – You know your business. You know your customers. You know your product. Now it’s time to tell people about it. We’ll go through HOW to do that and start to set up an actionable calendar in this class.\nExecuting Content – It seems daunting\, but with some key tools\, it really isn’t. We’ll go through Canva and scheduling platforms in this class to put into motion the content we scheduled out in the previous class.\nEmail marketing – This is one of the most overlooked channels in marketing and the cheapest. Let’s tackle it together\n\nPlease note: our services and programs are open to all entrepreneurs. All Renaissance WBC/SOMA programs and services are extended to the public on a nondiscriminatory basis. \nFacilitator: Christina Hunt. \n\n \n  \nChristina Hunt is a trained marketing professional. She’s worked on creating product (Under Armour\, USA)\, on managing a brand (Kit and Ace\, UK)\, on overall marketing and sales strategy (BOOM Cycle\, UK)\, on the media and communications strategy and execution (Carat GmbH\, Germany)\, on Facebook and Instagram advertising strategy and execution (Facebook\, USA)\, and many things in between. Now she takes her lessons and learnings to work with small-to-medium-sized businesses across the globe. Christina says\, “Helping others like this is my greatest joy\, it’s my way of making an impact. Something I felt I never did while working in the corporate world”. \n  \n\nAll clients must register for classes via your client portal account. Here’s how you can do it.\nAlready a Renaissance Client? \nLog in to your client portal and access the calendar at the top of your screen \nNew to the Renaissance Community? \nGet started by filling out a client interest form and attending an orientation. \n*All clients must complete an interest form and attend orientation before signing up for classes.* \n \n  \nRenaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions\, conclusions\, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made\, if requested\, at least 2 weeks in advance. Contact: wbc@\, (415) 894-9779
URL:https://rencenter.org/event/2-week-build-your-content-strategy-wbc-02-11-26-02-18-26/
LOCATION:zoom
CATEGORIES:Marketing Workshops
ATTACH;FMTTYPE=image/png:https://rencenter.org/wp-content/uploads/2026/01/🖥️2-week-Build-Your-Content-Strategy-WBC-0211-0218.png
ORGANIZER;CN="Women's Business Center":MAILTO:wbc@rencenter.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260211T170000
DTEND;TZID=America/Los_Angeles:20260211T190000
DTSTAMP:20260405T102715
CREATED:20251222T220511Z
LAST-MODIFIED:20251222T220511Z
UID:10007831-1770829200-1770836400@rencenter.org
SUMMARY:🖥️ Food Costing for Food Businesses: A Masterclass (East Bay) (2/11/26)
DESCRIPTION:Looking to optimize your profitability? Register now- to learn to accurately calculate food costs\, understand pricing strategies\, and make informed decisions to maximize profits \n\n\n\n\n-Master food cost calculation \n-Understand pricing strategies \n\n\n-Optimize your menu \n\n\n-Implement cost-saving measures \n\n-Track and analyze food costs \n********************************************************************* \nInterested in joining this event? \nAll clients must register for classes via your client portal account. Here’s how you can do it. \n\nAlready a Renaissance Client?  \nLog in to your client portal and access the calendar at the top of your screen \nNew to the Renaissance Community? \nGet started by filling out a client interest form and attending an orientation.  \n*All clients must complete an interest form and attend orientation before signing up for classes.*
URL:https://rencenter.org/event/%f0%9f%96%a5%ef%b8%8f-food-costing-for-food-businesses-a-masterclass-east-bay-2-11-26/
LOCATION:zoom
CATEGORIES:Food Sector Workshops
ATTACH;FMTTYPE=image/png:https://rencenter.org/wp-content/uploads/2025/12/Food-Costing-2026.png
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DTSTART;TZID=America/Los_Angeles:20260211T173000
DTEND;TZID=America/Los_Angeles:20260211T190000
DTSTAMP:20260405T102715
CREATED:20251121T165649Z
LAST-MODIFIED:20251223T202055Z
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SUMMARY:🖥️De la idea al post: Aprende a crear contenido en 2026 (WBC 02/11/26)
DESCRIPTION:De la idea al post: Aprende a crear contenido en 2026 \n¿Te pasa que quieres publicar en redes pero no sabes qué decir ni cómo crearlo? ¿Sientes que tienes mil ideas\, pero ninguna se concreta? Esta clase de dos sesiones está pensada para emprendedoras que quieren dejar de improvisar y empezar a crear contenido con más seguridad y claridad. \nEn estas dos sesiones aprenderás un método sencillo para organizar tus ideas y convertirlas en contenido que realmente represente tu marca. Te mostraré cómo planear sin estrés\, cómo generar ideas que no se acaben y cómo crear gráficos y videos básicos sin necesidad de ser diseñadora o experta en edición. Saldrás con una estructura clara y herramientas prácticas para crear contenido de forma constante y sin frustración. \nFacilitadora: Laura Duarte Bateman \n \nPeriodista y estratega de comunicaciones especializada en iniciativas de impacto social con más de 8 años de experiencia. A través de su empresa\, Grip on Comms\, acompaña a organizaciones sin ánimo de lucro y a pequeñas empresarias a fortalecer su presencia digital y convertirla en impacto real: desde movilizar a las comunidades hasta impulsar ventas y participación. \nSu maestría en Comunicación para el Desarrollo y el Cambio Social le permite integrar teorías de cambio comportamental en las estrategias que co-crea con sus clientes\, asegurando que cada proyecto esté alineado con la generación de cambios positivos para la sociedad. \n  \n  \n  \nNota: Nuestros servicios y programas están abiertos a todos los emprendedores. Todos los programas y servicios de Renaissance WBC/SOMA se ofrecen al público sin discriminación. \n\nTodos los clientes deben registrarse para las clases a través de su cuenta en el portal de clientes. Así es cómo puedes hacerlo: \n¿Ya eres cliente de Renaissance? \nInicia sesión en tu portal de cliente y accede al calendario en la parte superior de tu pantalla. \n¿Eres nuevo en la comunidad de Renaissance? \nComienza llenando un formulario de interés y nos pondremos en contacto para crear un portal de cliente. \n*Todos los clientes deben completar un formulario de interés y asistir a una orientación antes de inscribirse en las clases. \n \n  \nRenaissance WBC se financia en parte a través de un acuerdo de cooperación con la Administración de Pequeñas Empresas de EE. UU. Todas las opiniones\, conclusiones o recomendaciones expresadas son las del autor (es) y no reflejan necesariamente el punto de vista de la SBA. Todos los programas de la SBA o programas copatrocinados se extienden al público de forma no discriminatoria. Se realizarán adaptaciones razonables para personas con discapacidades\, si se solicitan\, al menos con 2 semanas de anticipación. Contacto:  Women Business Center Phone (415) 894-9779 \n 
URL:https://rencenter.org/event/%f0%9f%96%a5%ef%b8%8fde-la-idea-al-post-aprende-a-crear-contenido-en-2026-wbc-02-11-26/
LOCATION:zoom
CATEGORIES:Taller de Marketing
ATTACH;FMTTYPE=image/png:https://rencenter.org/wp-content/uploads/2025/11/🖥️De-la-idea-al-post-Aprende-a-crear-contenido-en-2026-WBC-021126-021826-1.png
ORGANIZER;CN="Women's Business Center":MAILTO:wbc@rencenter.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260211T180000
DTEND;TZID=America/Los_Angeles:20260211T200000
DTSTAMP:20260405T102715
CREATED:20260121T005351Z
LAST-MODIFIED:20260126T203905Z
UID:10007902-1770832800-1770840000@rencenter.org
SUMMARY:🖥️ Web Essentials: Building the Foundation of Your Business Website (NSMC)
DESCRIPTION:About This Workshop\nOnline via Zoom with Abby Feder! \nReady to create your business website but not sure where to start? Join Web Essentials\, an online class designed to teach you the basics of setting up a website that works for your business. Learn what key elements every website should include\, such as contact information\, product or service details\, and customer-friendly navigation. We’ll also cover tips for creating an engaging\, professional site that reflects your brand and attracts customers. Perfect for beginners looking to build their online presence! \n\nInterested in attending this event? \nAll clients must register for classes via your client portal account. Here’s how you can do it. \n\nAlready a Renaissance Client?  \nLog in to your client portal and access the calendar at the top of your screen \nNew to the Renaissance Community? \nGet started by filling out a client interest form and attending an orientation.  \n*All clients must complete an interest form and attend orientation before signing up for classes.*
URL:https://rencenter.org/event/%f0%9f%96%a5%ef%b8%8f-web-essentials-building-the-foundation-of-your-business-website-nsmc-2/
LOCATION:Online
CATEGORIES:Technology Workshop
ATTACH;FMTTYPE=image/png:https://rencenter.org/wp-content/uploads/2026/01/Newsletter-2.11-Web-Essentials.png
ORGANIZER;CN="Carlos Reyes":MAILTO:north-smc@rencenter.org
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