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Yelp 101 (WBC)
November 10, 2021 @ 12:00 pm - 2:00 pm
Duration: 2 hours
Tips and tricks for making the most of your free business account
Yelp 101: Your Business On Yelp
You’ve probably seen your business on Yelp, but have you downloaded the Yelp for Business Owners mobile app or taken advantage of all the other free tools? This session will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in a place that consumers are looking to find you. Update your business hours, add photos of yourself, your staff, and your product, learn what tools can make you most successful in telling your story on your Yelp Business Page.
In this session, attendees will learn best practices for completing their profile on Yelp and taking advantage of the free tools available to move the needle and be found more often by potential customers. They will also be educated on best practices for responding to online reviews and have an opportunity to ask questions of a Yelp representative.
Emily Washcovick, Senior Field Marketing Manager / Small Business Expert
As Yelp’s Senior Field Marketing Manager and Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators, and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management, and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business.
Emily is also a host of Behind the Review, a podcast from Yelp and Entrepreneur Media that features conversations with business owners and reviewers about their experiences—whether positive or negative —giving listeners behind-the-scenes insights and real-life learnings.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Isla, Isla@rencenter.org, (415) 348-6227register here
- Isla Covarrubias
- (415) 348-6227