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Pop-Ups 101 (WBC)

November 7 @ 5:30 pm - 7:30 pm

Duration: 2 Hours.

2-Session Class on Tuesdays, November 7th and 14th from 5:30 PM – 7:30 PM

Pop-Ups 101: Preparing to Pop-Up (November 7th)

In this workshop, you will learn what you need to have ready to be prepared to do a pop-up, including an example timeline of how to get your Pop-Up ready. You will leave with a To-Do List to make it easy for your Pop-Up as well as learn about permits, licenses, and insurance you need to be successful.

Pop-Ups 101: Marketing Your Pop-Up (November 14th)

In this workshop, you will learn what you need to do to have a successful marketing campaign, before, during, and after your Pop-Up. This includes identifying the systems and tools you need to have in place before, ways to increase your presence the day-of and make your Pop-Up POP, and how to leverage the momentum from your Pop-Up to increase your sales and reach.


Instructor: Aaron Lander

Aaron is a seasoned business consultant with nearly two decades of experience, specializing in small businesses and community organizations. His passion for community development and helping others began at a young age while volunteering in soup kitchens. His journey led him to advocate for change in local laws, volunteering extensively, and working in government roles. However, he ultimately found his calling in San Francisco, where he founded PopUpsters, an award-winning tech company that empowered small businesses through Pop-Up events.

Continuing his commitment to small businesses and minority communities, Aaron joined the Board of Directors of the Golden Gate Business Association and created impactful programs like Power Pitch. Today, he heads The Pop Up Guide LLC, offering a range of services and workshops to help entrepreneurs start and grow their businesses, while also collaborating with cities and counties to activate spaces and support local businesses. Aaron’s impressive journey includes accolades like being named a Top 30 Under 30 Next Generation LGBTQ+ Leader and contributing to various impactful projects and organizations.

All clients must register for classes via your client portal account. Here’s how you can do it.
Already a Renaissance Client? 

Log in to your client portal and access the calendar at the top of your screen

New to the Renaissance Community?

Get started by filling out a client interest form and attending an orientation. 

*All clients must complete an interest form and attend orientation before signing up for classes.*


Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Isla, Isla@rencenter.org, (415) 348-6227

register here


November 7
5:30 pm - 7:30 pm
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Isla Covarrubias
(415) 348-6227