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Panel: How Small-Scale Marketing Can Drive Big Impact (WBC 05/11/23)

May 11 @ 4:00 pm - 5:00 pm

Duration: 1 Hour

As part of SF’s Small Business Week, this online panel discussion featuring three micro-influencers and one business owner will explore the strategies and tactics that small business owners can use to leverage social media to achieve marketing success. It will cover topics such as setting goals, researching target audiences, leveraging different platforms, creating effective content, understanding ethical and social responsibilities, and utilizing market segmentation and social capital to maximize marketing efforts. Participants will gain insight into how to use social media to build brand awareness and increase sales.


Vas Kiniris

Vas Kiniris. A true advocate for small business and promoting the economic vitality of the neighborhood merchant corridors, Vas is also the executive director of the Fillmore Merchants Association and the Director of Business Development at the San Francisco Council Of District Merchants Associations.




There is a new way to register! You can now register using your client profile. By setting up a client profile, you will not have to fill out the same personal information for each workshop you register for, making it faster and easier in the long run! 

a)  If you already have a Client Portal Profile, click the Register button below.

  • In the Client Portal, go to the Calendar tab (top left) and select Panel: How Small-Scale Marketing Can Drive Big Impact (WBC 05/11/23) click enroll, answer the questions, and submit! You will receive a confirmation email with the Zoom link.

b) If you don’t have a Client Portal profile, create one at this link. Make sure to use the same email address you have used in the past with Renaissance. You may change it later, but this allows our system to recognize you. 

If you already have an intake form on file, you’ll see the Calendar tab in the top left.

If you do not, you will need to fill one out before you can see the Calendar tab. It may also ask you to update your information.  The user interface isn’t perfect, so make sure to scroll up and keep clicking “Continue” or “Sign” in order to complete the forms. If you have any problems during this, please contact Isla Covarrubias at wbc@rencenter.org.

Once the Calendar tab is visible, you can register by going to your profile’s calendar tab and selecting Panel: How Small-Scale Marketing Can Drive Big Impact (WBC 05/11/23), hit enroll, answer the questions and submit! You will receive a confirmation email with the Zoom link.

You can also watch this video that will show you step by step how to create the Client Portal

Client Portal Profile – DEMO

If you have any questions about the class or you have problems with creating a client profile, please do not hesitate to email wbc@rencenter.org!

Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Isla, Isla@rencenter.org, (415) 348-6227

register here


May 11
4:00 pm - 5:00 pm
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Isla Covarrubias
(415) 348-6227