Purpose: Help entrepreneurs get crystal clear on their positioning: who they’re serving, why they’re serving them, how they will serve them, and what makes them the best person to do so.
Outcome: Completion of the Idea To Action Workbook
- Define your positioning statement
- Define your potential customer and where to find them
- Get clear on their uniqueness factor
Why register? It is MUCH easier to define your brand elements once you have a clear vision of who you’re selling to.
About the Instructor: Faye Hayes
Hi, I’m Faye. A software engineer and creator based in the East Bay, I’m passionate about building products that positively impacts the community around me.
5 years ago I decided to transition into the tech industry and took a year to learn how to code. I since have started (sunsetted) my own startup called PlayLoops and worked with many entrepreneurs to build their websites and kickstart their businesses.
No cost to attend. Class will be presented in Zoom.
