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Commercial Sales Hacks and Basics (WBC)

November 8 @ 5:30 pm - 7:00 pm

Duration: 1.5 Hours

Are you ready to elevate your sales game and unlock the potential of your small business? Join us for an empowering workshop, “Commercial Sales Hacks and Basics,” where you’ll dive into the art and science of sales techniques, customer connection, and building a robust sales process.

Key Workshop Details:

Sales Techniques: Discover the strategies that will transform your sales approach from ordinary to extraordinary. Learn how to identify different customer personas, tailor your pitch, and overcome objections effectively. Our experts will guide you through proven methods to close deals with confidence.

Connect with Customers: Forge strong and lasting relationships with your customers. Explore the psychology of customer interaction and grasp the importance of empathy in understanding their needs. Gain insights into building trust and loyalty that goes beyond a single transaction.

Craft Your Message: Your message is your brand’s voice. Learn how to craft a compelling message that resonates with your target audience. Understand the power of storytelling and how to communicate your value proposition in a way that captivates and converts.

Build a Sales Process: A well-structured sales process is the backbone of success. Walk through the stages of a comprehensive sales process, from prospecting to closing. Get hands-on guidance in creating a process that suits your business, and leave with a roadmap for consistent growth.

Workshop Takeaways:

  • Connect and Drive a Deal: Gain the skills to connect authentically with potential clients and lead them through a successful sales journey, from initial interest to a closed deal.
  • Sell to Medium and Large Companies: Unlock the secrets of selling to mid-sized and large enterprises. Learn how to navigate complex buying structures and position your offerings as solutions that meet their specific needs.
  • Identify Pain Points: Understand how to identify pain points and challenges that your products or services can address. Tailor your approach to resonate with the unique pain points of each customer.

Don’t miss this opportunity to equip yourself with the essential skills to take your commercial sales to new heights. Whether you’re a seasoned entrepreneur or just starting out, “Commercial Sales Hacks and Basics” will provide you with actionable insights and strategies that can drive your business forward. Join us and embrace the journey to becoming a sales powerhouse!


Alex Berea


Dad | Speaker | Entrepreneur | Author Expert in digitalization for Small Businesses, including marketing, online advertising, social selling. 8y Serial entrepreneur. I have built and sold 5 companies in the languages, textile and training industries. 24y Sr. Consultant in digital transformation for manufacturing with Silicon Valley software companies. 4y. Digital content producer for training programs, social media outlets. Pymes con Wevos. Book. #1 in business in Amazon across LATAM. Hobbies: Calisthenics, gymnastics, parenting & cooking. Fluent in: English, Spanish, French, Italian & Portuguese.



All clients must register for classes via your client portal account. Here’s how you can do it.
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*All clients must complete an interest form and attend orientation before signing up for classes.*


Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Isla, Isla@rencenter.org, (415) 348-6227

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November 8
5:30 pm - 7:00 pm
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Isla Covarrubias
(415) 348-6227