If you can say which company’s slogan was ‘Don’t Be Evil’ or identify the logos of at least five brands without their name next to it, you already know the importance of having good branding.

Your business can be just as successful at branding! From building a story about how your business started, to creating a logo and set of visuals that immediately bring your business to mind, to having content that supports your story, branding is achievable for small businesses. Having a good brand means you’ll spend less time spelling out your website or spending money on advertising – people just “know”.

In this workshop, you’ll work on defining your business’ story and learning how to communicate it effectively. Be prepared to share a little about yourself – this is meant to be engaging and practical!