🖥️ Government Contracting and Procurement Strategies: A 6-Week Series for Established Businesses (WBC 01/15/25 – 02/19/2025) 6 sessions

January 15th – Module 1: Introduction to Government Contracting – Understanding the fundamentals: government procurement process, types of contracts, and key stakeholders – Identifying opportunities: researching government agencies, contract databases, and market analysis – Navigating regulations and certifications: FAR (Federal Acquisition Regulation), SBA programs, and socio-economic considerations.

January 22nd – Module 2: Proposal Development and Evaluation – Preparing winning proposals: understanding requirements, structuring proposals, and addressing evaluation criteria – Pricing strategies: cost estimation, pricing models, and profit analysis – Proposal submission and post-submission activities: debriefings, negotiations, and contract award process.

January 29th – Module 3: Compliance and Contract Management – Compliance essentials: ethics, conflicts of interest, and legal considerations – Contract administration: roles and responsibilities, performance monitoring, and deliverable management – Change orders and contract modifications: understanding the process and implications.

February 5th – Module 4: Growth Strategies and Business Development – Developing a government contracting strategy: market positioning, teaming agreements, and subcontracting – Marketing and relationship building: effective networking, attending government events, and leveraging social media – Expanding opportunities: pursuing small business set-asides, joint ventures, and international contracting.

February 12th: Introduction to Procurement Marketing & Procurement Strategies for Marketing-Overview of procurement marketing: Definition, importance, and its role in the supply chain-Understanding the relationship between procurement and marketing functions-Key concepts: strategic sourcing, vendor management, and supplier relationships-Identifying procurement needs in marketing: goods, services, and technology-Procurement processes and methodologies applicable to marketing departments.

February 19th: Market Analysis and Supplier Selection-Case studies and examples illustrating successful procurement strategies in marketing-Conducting market analysis for marketing procurement: assessing trends, competitors, and supplier capabilities-Supplier evaluation criteria and selection methodologies specific to marketing needs-Best practices in negotiating contracts and agreements with marketing vendors.

Facilitator: Dr. Dene Starks.

Dr. Dene’ Starks-McGee Dene’ Starks-McGee is the CEO of DJS Business Solutions and loves helping people start, grow, and elevate their business. Dene’ brings over 15 years of business experience. She has spent the majority of her career in Business Management & Program Development as well as Organizational Training, gaining experiences in areas of technical assistance, workshop presenting, and business consulting. While business management and development is her primary function by day, Dene’ also enjoys spending time with her family, painting, publishing journals, and traveling.

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Renaissance WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All SBA programs or cosponsored programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested, at least 2 weeks in advance. Contact: Women’s Business Center, wbc@, (415) 348-6227