You need to position your business in Google search results so that customers will find you. If you are on the second page or not present online, then you’ll never reach the profit goals you have for your business. How can your business reliably land on the first page? With Google Ads! There are many different types of Google Ads that we will talk about in this webinar, and they all rely on keywords for placement. If you missed our Sept. 2 workshop on the Google Search console, no sweat, you’ll still benefit from this workshop. 

The second half of this webinar will focus on Google Analytics, which will help you “manage your ad spend”, i.e. make sure that you’re spending your advertising dollars effectively. Google Analytics can help you understand how your customers are finding you, what’s making them click, and who is buying.