An introduction to pop–ups, the different types of pop–ups, marketing, and making the most of it.

THIS CLASS HAS REQUIREMENTS – you should either take Iniciar Smart o Preparación de negocios before enrolling in it OR be in business for 6 months already. If you don’t have a fully developed product or a service, then you should enroll in Start Smart first!

Aaron Lander is the Bay Area’s foremost expert on creating and launching pop–hasta events, from craft fairs to festivals. In this four-week course, you’ll take a journey from idea to execution, as you’ll have the opportunity to pop-up at a Renaissance event!

In the first week, you’ll learn the basics of pop–ups and grassroots marketing techniques. The second week is focused on evaluating your pop–hasta ideas, from the event location to the organization. In the third week, it’s all about marketing and preparation for your pop–hasta. The final week is going to look at how to make the most of your pop–hasta and what to do afterward.

To register for this class, fill out and submit the form below. If you have any questions about this class, please contact Carlos Reyes, Program Assistant, at creyes@rencenter.org or 650-829-4660. 

Please register using your client profile. By setting up a client profile, you will not have to fill out the same personal information for each workshop you register for, making it faster and easier in the long run! 

a)  If you already have a Client Portal Profile, click the Register button below.

• In the Client Portal, go to the Calendar tab (top left) and select Pop-Up Accelerator (BRC 8/10/22-8/31/22), click enroll, answer the questions, and submit! You will receive a confirmation email with the Zoom link.

b) If you don’t have a Client Portal profile, create one at this link. Make sure to use the same email address you have used in the past with Renaissance. You may change it later, but this allows our system to recognize you. 

If you already have an intake form on file, you’ll see the Calendar tab in the top left.

If you do not, you will need to fill one out before you can see the Calendar tab. It may also ask you to update your information.  The user interface isn’t perfect, so make sure to scroll up and keep clicking “Continue” or “Sign” in order to complete the forms. If you have any problem during this, please contact Carlos Reyes at creyes@rencenter.org.

Once the Calendar tab is visible, you can register by going to your profile’s calendar tab and selecting Pop-Up Accelerator (BRC 8/10/22-8/31/22), hit enroll, answer the questions and submit! You will receive a confirmation email with the Zoom link.

If you have any questions about the class or you have problems with creating a client profile, please do not hesitate to email creyes@rencenter.org!